5 Quick Tricks to Stay on the SEO Ball

In the massively competitive world where online content development and marketing meet, SEO is the name of the game. Consider these tricks and tips to keep your website or blog abuzz in 2013:

  1. Ethical Spying: Visit your competitors’ blogs and see which posts generate the most traffic. From here, write a similar post (in terms of subject area) but with unique –and better—content and ideas to generate increased visits and clicks.
  2. Avoid submitting to un-vetted directory listing services. Sure, some of these might have some small advantages, but they are marginal. Paying for directory assistance generally does not add any valued change to a website or blog’s traffic, and most services are not real to begin with. Terribly designed websites that offer director listing in return for monthly subscriptions or a large flat rate price rarely enhance your projects popularity, and at their worst, many of these services are simply scams.
  3. Consider sites like www.pingomatic.com to update search engines about your website or blog being updated. Services like these generally check downstream services to ensure their legitimacy. Some of these common services include Weblogs.com, NewsGator, SkyGrid, My Yahoo!, Spinn3r, and Google Blog Search.
  4. Redirect your 404-Not Found pages. If your website or blog has any broken links – known or otherwise – consider using JavaScript to redirect traffic back to your site after showing a 3-5 second 404-Error message. By doing this, you can salvage some of the visitors to your page by redirecting them back to their starting point and not away from your domain altogether.
  5. It’s 2013 and time to start your YouTube video channel already. YouTube is a search engine, advertising tool, a hosting site, and a social network all wrapped up in one. In terms of YouTube, where your channel may not work so well on one level, unforeseen advantages may arise elsewhere. YouTube can easily be used for free or little cost to integrate your site’ssocial media wing, present video marketing opportunities after your website or blog grows,  a professional PR service for your site, and an overall, enhanced brand awareness if done correctly.

Angie Picardo is a staff writer for NerdWallet. Her mission is to help consumers stay financially savvy, and save some money with an Alienware coupon.

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